Category: Email Marketing

Valentine’s Day Email Marketing Guide – Email Templates For Different Industries (Freebies Inside)

The day of ‘Love’ is knocking the doors already, and are you of those digital marketers who are ready with a match-making Valentine’s Day Email Campaign to welcome all the sales? Well if not yet, you better brace yourself up, because the Valentine’s Day 2019 is going to be a market worth $30 billion collectively with more than half (53%) of all Americans buying things for their significant other. So be ready with all your hearty treats and plushies, soon after you pitch your potent buyers with a love-filled Valentine-themed email template.

As Bing had concluded, Valentine’s Day is the fourth largest spending occasion after winter holidays, back to school, and mothers day. Needless to say, email marketers should be more than ready for this festival of love by sending enchanting Valentine’s Day email templates to their readers’ inboxes. As a small gesture towards this celebration, we are here to offer you tips on industry-specific marketing emails and a few Valentine’s Day free email templates.

Industry-specific Valentine’s Day Email Templates
When the love is around the corner, you can make people buy anything and everything with the right pitching pattern! There’s no specific industry that we shouldn’t count as a potent seller. Not to mention, the ratio of sales will differ from industry to industry, but there will always be something to gain for everyone! For instance, you cannot compare the sales of chocolates and flowers to a detergent brand, because there will be complexity in marketing such products on an occasion of affection, right? So, to make it more convincing, we’ve bifurcated the industries with three levels of Valentine’s Day marketing complexity; a) Easy to Market, b) Moderate, and c) Most Complex to Market. So let’s get started with the first one here,

a) Valentine’s Day Email Template Tips For The ‘Easy To Market’ Industries
Valentine’s Day is for chocolates, roses, and everything red! So for this day, few of the industries getting major footfall online and in stores are Bakers, Florists, eCommerce Stores, Food, Jewellery, Beauty, Fashion & Lifestyle. This level contains products and industries which are people’s obvious choice when they think for an ideal gift on Valentine’s Day.

Things to Keep in Mind
Such industries are easy to get the attention on their marketing emails; reason being, people would be already searching for the products they’re offering. But, this does not get you a free hand on sending something that’s not fresh. The easier your products are to market, the more the competition will be! There would already be a number of similar emails piled up in your prospects’ inbox already, so make sure to send something that catches the attention.
– Choose a Valentine’s Day themed subject line
– Be focused on choosing the right colour palette for your email template
– Be sure on choosing the right email sending time to get the maximum CTRs
– Maintain the text-to-image ratio
– Sale and freebies can become great conversion triggers

Have a look at these ready-to-implement Valentine’s Day email templates and choose it for your industry. You can always customize them according to your requisites. Follow the link to get the ready-to-use templates,

  • Valentine's day email template

    Valentine’s Day email template for eCommerce industry

    Download

  • email template

    Valentine’s Day email template for Beauty Industry

    Download

b) Valentine’s Day Email Template Tips For The ‘Moderate To Market’ Industries
This level contains industries which may have major financial involvements than the ‘easy to market’ industry products. To name a few, Travel industries, Restaurants/ Food Delivery businesses, Pet products, and Event organizers are some of them who falls under ‘Moderate to market’ category.

Things to Keep in Mind
People who are landing their choice on such products prefer extensive research and various options. Make sure you pitch them well in advance.
– Make sure to offer uniqueness in each of your emails
– Be extra cautious and creative in designing the email templates
– Start pitching early for prospect audience’s better decision making
– Don’t be pushy about your sales, instead, try giving them tips and suggestions for their Valentine’s Day planning. People stay loyal to your brands when they get useful resources and ideas from your end.

Here are few more ready-to-implement Valentine’s Day email templates. Pick the one suits you best and spread the love!
Follow the link to get the ready-to-use templates,

  • email template for valentine's day

    Valentine’s Day email template for travel industry

    Download

  • email template valentine's day

    Valentine’s Day email template for customized gift industry

    Download

c) Valentine’s Day Email Template Tips For The ‘Complex To Market’ Industries
Valentine’s Day email marketing campaigns can get as creative as you want. The essence lies in its content and no matter how complex your industry or your products are to market, with the right set of ideas, you can sell almost everything. The final level is of ‘Complex to Market’ industries. Real estate, Furniture & Grocery things, Insurance & Finance firms, various Rental Services, Healthcare, and Cleaning products are a few examples you can consider in this complexity segment. Seems difficult already, ain’t’ it? Let’s fix this with an example-

Method is a cleaning product manufacturing company. They came up with a Valentine’s Day email marketing idea that wooed us all away. Their email template said,
Heading: 4 Tips For Valentine’s Day Stains
Text: Did your valentine’s day celebration leave more than a loving memory? Here are some tips (and suggested products) to help you clean up that mess.

Valentine’s Day Email Marketing Guide - Email Templates For Different Industries (Freebies Inside) 

Aren’t these some brilliant pitching ideas? And how can we forget the creative side to it?

Things to Keep in Mind
Complex to market industry requires great content and some oh-so-amazing template designs. But such ideas go a long way. People love to explore unconventional ways and Valentine’s Day emails with such notions create impact.
– Go the extra mile and be a creative thinker for this one
– Don’t forget singles, pets, kids, friends, and family; people shop for them on Valentine’s Day as well
– Create subject lines that trigger the curiosity into the readers. This is the only way you can make them open your emails
– Think out of the box and go for post-Valentine’s Day offerings as well
– If nothing works, go for simple, grateful wishes! You can always send wishes to your subscribers with beautiful a template.

Here are few more ready-to-implement Valentine’s Day email templates. Choose the ones to suit your style and spread the love!
Follow the link to get the ready-to-use templates,

  • happy valentine's day

    Valentine’s Day email template for Restaurants

    Download

  • Valentine's day 2019 email template

    Valentine’s Day email template for Food Delivery

    Download

Closing the Curtains
Valentine’s Day email templates are one heck of a thing that can drive sales. Don’t be late in planning your email marketing move this season because here, you’ll be sorry to land late in the inboxes and won’t afford the missing out on revenue!

Are Your Emails Landing in Spam? Spam-proof Your Email With These Pro Tips (Part – 1)

Generating effective email marketing campaigns in this ‘Digital Age’ is demanding than ever! When you have every other brand listed on the web, it takes a creative approach to reach out to the audiences and positioning your brand in a way that actually leverages value. Anyone with a knack of digital marketing would position Email Marketing as one of the most responsive online marketing strategies. To back them up a little more, here’s a stat by Campaign Monitor’s Annual Report which states that every $1 spent on email marketing manages to help you bank $44. Now that’s the kind of ROI we’re looking for, ain’t we?

This is the after-picture you can expect when an email sent by you actually lands at a right place (meaning inbox) and results into a conversion. But, the real game lies in passing through all the Spam Policing and landing right where it belongs. For the ease, we’ve juggled up a few email marketing best practices and have jotted down tips in this first half of the article (second will come soon, as there are many tips)  that will help you dodge the email spamming spree.

Subject Line is Still The Hero

The most perceptible feature of your email is always gonna be your subject line; be it to the users or to the spam filters. The art of designing subject lines is altering rapidly. Gone are the days when brands were able to fool the readers with fake scarcity or time limit emails. This tech-savvy generation needs content that is crisp and smart. And not to forget, less is always more when it comes to subject lines. Being creative while you draft a subject line is the core solution to it.

Pro tip – Adding date in your subject line helps you get past spam filters and give you an air of relevance.

The Famous Double Opt-in Method

A strong subscriber list is all it takes to render the fruits of an effective email marketing campaign! Application of a double opt-in method, whenever a new member hits the subscribe button, gives you a reliable list of users who actually want to cherish your content and make use of it. Along with a welcome aboard email, make sure you send in a consent poll for whether they actually want to get your updates, or not.

Pro tip – DO NOT count on the authenticity of a paid emailer’s list; chances are, the bought email list may end you up highlighting to the spam filters.

The Sunset Policy

It is advisable to timely filter your email subscriber list. This filtration of the active and inactive email subscribers lets you understand the behavioral pattern of your followers. Delve into a Sunset Policy in which the inactive users are removed from the regular subscribers’ list. This will create more impactful reach-out theory where ‘you land only at the places you’re valued’.

A Two Way Whitelisting

Asking your legitimate subscribers to whitelist you from the spam folder; if ever your emails appear to land there, is a request you can always make to your followers. This, in real terms, is called email whitelisting or creating a safe sender list. But what is a two way whitelisting? It is basically churning out the non-responsive and spammy subscribers containing email addresses as contact@, info@ etc. The subscriber whitelisting is something that you’ve to do from your end.

Subscriber Segmentation

Another crucial procedure to follow when planning an effective email marketing strategy is to segment your subscribers. People appreciate when you get a taste of what they’re actually looking for and feed them with similar content rather than just offering them random stuff. Email segmentation helps you build a loyal follower base. According to their interests, age, locality, or responsiveness, you should bifurcate your audience and then run campaigns that are segment specific.

Pro tip – Email segmentation can help increase open rates, resulting in fewer emails ending up in the spam box.

The Hyper-personalized Emails and AI

Email personalization advancements, in this world of massive email clutter, helps marketers in sending fewer, better targeted, and more relevant emails that break through the cacophony. The advent of technology in the email marketing industry has made way for new techniques of engaging customers, keeping up with their expectations and making them feel connected with the brand. Brands today, have turned a new page in email personalization, and are coming up with employing Artificial Intelligence and Business Intelligence to better understand the user preferences. With the help of Machine learning and predictive analysis, they’re now focusing on better, personal, and segment-specific result oriented email drafting. Hyper-personalized emails are the way to go in this digital era!

Pro tip – Personalized emails have high-frequency open rates than the emails which are addressed to masses. And that is not it; email marketing alone generates 174% more conversions than any other social media platforms.

Following are the key areas that email marketers should focus on while collecting the data for personalizing their email outreach.

  1. Age
  2. Gender
  3. Demographics
  4. Geographic locations
  5. Interest
  6. Industry
  7. Purchase history
  8. Purchase interest
  9. Purchase cycle
  10. Browsing history
  11. Buying frequency
  12. Last order data
  13. Average order size
  14. Interest levels

Closing The Curtains

Effective email marketing campaign goes a long way! Digital marketers all around the globe agree on the fact that the introduction of spam filters and CAN-SPAM & GDPR guidelines are nothing but helping the brands connecting with their consumers in better terms. Offering what is exactly needed by understanding the interests help organizations grow. This was all about six features to spam-proofing your emails; there are more to it which will be disclosed in the second part of ‘Are Your Emails Landing in Spam? Spam-proof Your Email With These Pro Tips’. Until then, Happy Emailing!

Is Email Marketing Dead? The Answer Lies In These Stats

The legends of Email Marketing date back to the time when there were only a few players gaming on the plethora of Digital Marketing. This era of digital excellence has a lot to offer in terms of marketing alternatives, and the industry approach of reaching out to the audiences is now turning a new page. With social media gaining popularity among the gen Z and the millennials, it has now turned out to be a burning question for every marketer whether Email Marketing is dying a slow death or still holds its stake in this ever changing epoch of new age marketing?

Well, for starters, here’s a thing about worldwide email users; as reported till 2017, there are 3.7 billion email users in the world. Out of which, about 233 million of them are located in the United States. Moreover, a rough estimation shows that the number of email users in the U.S. will reach nearly 255 million by the end of 2020. So, if the question still nags you for whether investing in an effective email marketing campaign will weave you fruits, be at peace because email marketing has its roots strong enough to stay here for a long long time.

There are Email users and then there are Email Marketers

The dividing aid between emails and marketing emails is the term ‘Marketing’. The aforementioned data shows overall email users containing the personal, professional, educational, and several other accounts as a whole. When we specifically aim to know about the Email Marketing figures, the stats are even more surprising and convincing for the industries to make out if graphing an effective email marketing strategy is still a boon or no!

  1. Approximately, half of the U.S. marketers aspire to increase their spending on email marketing, and about 48% are anticipating to maintain their current budgets. In line with this prognostication, the United States is solely expected to increase its spend on email advertising from 270 million U.S. dollars in 2015 to 350 million U.S. dollars during this year i.e 2019.
  2. As derived from the Statista Reports, the leading source of email newsletter subscription for the U.S. consumers was from brands or manufacturers, followed by the retailers. About 65% of these consumers have a preference for gaining information about special offers and discounts in their email newsletters. And, this is one of the notable reasons for subscribing to email newsletters according to consumers in the United States as of May 2017.
  3. In 2016, around 2.57 billion U.S. dollars worth advertising expenditure was raised solely through emails.

Industry Specific Email Marketing statistics

Digital marketing now goes hand in hand with the traditional and other marketing practices. Irrespective of the industry niche, every other business strives to create a strong online presence these days. To make it more convincing, here are figures that tell the story of industry wise email marketing spenders across the globe!

Medical and Healthcare

47% healthcare professionals and medical industries as a whole already have an established email marketing strategy, 13% are planning to implement one, while only 7% are unsure about it and other 33% are not into the game at all.

IT Solutions

63% of IT Solution providers or the ones who are into software services as a whole already have an established email marketing strategy, 23% are planning to implement one, while only 7% are unsure about it and other 7% are not into the game at all.

Banking And Finance

67% of banking and financial service providers as a whole already have an established email marketing strategy, 20% are planning to implement one, while only 3% are unsure about it and other 10% are not into the game at all.

Gaming

63% of Gaming Solution providers already have an established email marketing strategy, 12.5% are planning to implement one, while only 7% are unsure about it and there are none who aren’t interested at all.

Advertising

64% of Advertising people/industries already have an established email marketing strategy, 26% are planning to implement one, while only 10% are unsure about it and there are none who are unsure.

Education

64% of Educationalists already have an established email marketing strategy, 27% are planning to implement one, while only 6% are unsure about it and other 3% are not into the game at all.

Publishing

62% of publishing industry players already have an established email marketing strategy, 29% are planning to implement one, while 0% are unsure about it and other 10% are not into the game at all.

Media

55% of Media Marketers already have an established email marketing strategy, 36% are planning to implement one, while only 5% are unsure about it and other 5% are not into the game at all.

(The mentioned stats are a result of a survey conducted by Pure 360’s Email Marketing Strategy Survey Report-2013 wherein 612 respondents were a part.)

The Email Marketing and Engagement Statistics

  1. Email generates around $37bn retail sales annually (Marketing Week)
  2. 86% of consumers like it when promotional emails from companies they do business are sent to them at least monthly, and 15% would like to get them daily (Statista)
  3. Emails are considered to be the number one digital marketing channel for Return on Investment (ROI) by 73% of the marketers (Marketing Week)
  4. The Basket abandonment emails go out with the most email open rate of 40.5% (eMarketer)
  5. Increasing the engagement rate is 54% of marketers’ top take away when they invest in an email marketing strategy (Ascend2)
  6. 81% of online buyers, who are targeted via emails for their past shopping habits were at least somewhat likely to buy again. (eMarketer)
  7. Adding the social sharing plugin links to the emails sent increase the click through rate by more than 150% (Social Times)
  8. 64% of buyers or decision makers prefer to read the email messages on their mobile phones (SalesForce)

The Takeaway

The answer to the question whether Email marketing is still effective in 2019, or in the years coming by; a simple lookout is to follow the figures and make the most out of analysis and studies that are already there for our ease. As the numbers are flowing, it states a clear picture that Email Marketing is here to stay. With alterations and better customer approach, it will stand as a strong pillar of digital marketing strategy for any industry.