Effective emails are always relevant, timely, and conversational. This would mean every time a visitor subscribes, they should receive a welcome email or someone who hasn’t opened the last 5 emails need reminding using a re-engagement email. Sending these emails manually by tracking the online interactions of every one of your customers would be practically impossible. Email automation makes it possible for marketers, like you, to create personalized email campaigns based on how your customers interact with your brand without sacrificing on time invested.
Email Automation is a boon to email marketing since you automate repetitive emails such as onboarding, cart abandonment, anniversary reminder emails to be automatically sent to the appropriate subscriber if they fulfill pre-defined trigger conditions. Some of the other benefits you get from implementing email automation are:
- Better Targeting and personalized Content
- Credibility Building Opportunity
- Better conversion chance
- Stronger customer relation
- Improved brand visibility
- Time and effort conservation
- Improved ROI or average order value
- Better behavior prediction
Depending on the industry and purpose, the following are common types of email automation used.
- Welcome Email
- Re-engagement email series
- Browser or Cart Abandonment series
- Product recommendation series
- Customer anniversary series
- Lead Nurturing email series
- Transactional email series
- Review request series
- Webinar Invitation email
However, every business is unique and so needs. We can assist you in set up a custom process or email automation workflow for your organization.
Ecommerce: Connect your email automation to your online store as well as a recommendation engine to track the visitor activity. Send a transactional email every time someone makes a purchase. A re-order email to remind the end of the product subscription. A stock depletion reminder email when your inventory management indicates low inventory. One of your customer’s birthday is approaching? Automatically send an anniversary email with a unique discount coupon without you manually remembering to send it.
Healthcare: Automatically send appointment notifications to your customers. Have an organized seminar? Automatically send invitations and track signups from your automation emails. Announce a new healthcare product introduced in the market with a targeted audience with segmentation and email automation.
Education: Send the relevant course materials or first-day schedule to those who got fresh admission. Depending on the course selected, you can also set email automation to send periodical reminders of extracurricular activities, classes rescheduled, or test calendar.
Travel and Hospitality: Those in the travel industry can make the optimum use of drip email campaigns. Based on the pages visited by the prospect, you can send a custom email campaign featuring offers on the specific holiday packages or locations. Did your customers enjoy their trip? Ask them with an automated review email sent some days after the trip concluded.
Finance and insurance: Finance companies need to send helpful emails about investment advice and tips periodically. Why not automate it and send it as lead nurturing emails? Additionally, you set up reminder emails for premium payment deadlines for the insurance policies taken up by your customers.