The ‘Facebook for marketing’ concept needs no introduction! Now more than ever, marketers are considering Facebook as a strong tool to reach out to meaningful audiences. With 2.23 billion monthly active users as of the second quarter of 2018, FB outshines social media usage. With this being said, the question arises whether or not Facebook can help small and medium scale businesses in growing their email subscribers list? A straight answer to the question is YES!
Facebook offers numerous features which can be utilized in generating website footfall as well as email subscriptions. An unmissable FB feature of a kind is Facebook Business Pages! As exclaimed by the Facebook COO Sheryl Sandberg, “SMBs (small and mid-scale businesses) are very core to our business and with over 80 million SMB Pages that are using Facebook on a monthly basis, we know they’re core to theirs.” Presenting a guide that shows distinct ways of using Facebook to grow your email list. Read on…
Gated Content Sharing
Gated content is an amazing way to attract visitors to your website! We’ve always seen posts that offer a gist or excerpt of an article or blog, and only when you enter your email address, they’ll give you full access to the entire content. This often happens when you’re sharing essential tips, guides, statistics, or some informative content. Posting such stories, posts, images, and videos keep your audiences curious about what’s in there, and there are higher chances they’ll give their email for the full content access.
The catch here is when you upload such posts on your FB Page or account, the extract provided should be catchy enough that converts. You should be knowing what to reveal and what not to show. There might be users who’ll end up leaving your post unattended, but the ones who are interested will come through! Moreover, the users who left the post without entering the email can become your retargeting audience for similar content. Either way, the trick is helpful!
Pin Lead Post with Opt-in Link
Facebook has yet another amazing feature to Pin the post or content that’s essential for your business. The pinned posts always stay at the top of your Facebook Page and groups. The content that’s legitimate, and you want every visitor of yours to see it should be pinned atop. While you add all the informative content in this post, DO NOT miss out on adding an opt-in link to it which can take the readers to your email subscription page. You can separately create a landing page for Facebook users who can subscribe to your mail list from there. There are higher chances of people converting through such landing pages.
Opt-in Link in Description
Descriptions are must when you’re setting your business profile, business page, website or even a Facebook group for that matter! This is your little space where the keywords flow your way and you can optimize your content the way you want. People who are coming to your Facebook profiles and pages read the descriptions, and if the text grabs their attention enough, it is most likely that they follow you! Make sure you put up an email subscription sign-up link in your description to make them aware about your website.
Call To Action Button on Facebook Page
Facebook Pages are entirely designed to promote a brand and increase engagement. This being the reason, Facebook pages have an option to integrate Sign-up Buttons in their header row. This feature lets you select a ‘Call-to-action button’ which can redirect the visitors to your Email Sign Up page. You could make the most out of this feature as people following your Facebook page are your trusted subscribers and will happily sign-up for your regular updates. FB provides multiple button options to choose from.
Like our Facebook Page image is showing, the right-most corner has a ‘Send message’ button popping in blue. You can customize this button to put-up a sign-up form which can drive you more email subscribers. Utilize this space from your Facebook business page to increase your email subscriber list. This one is the easiest, convenient, and free way to reach out to the users!
Newsletters and Downloadable Content
On average, brands across the world are seen posting 8 times a day! That’s huge right? This shows the power of content floating, stand alone on facebook. Be it an image, a fact, a social message, an article or a video, people like to read, listen, and be updated! Users always welcome content from their preferred brands and newsletters, informative reads, and other downloadable contents get noticed well. If you’re able to provide such things, audiences will happily share their emails to get them. This one here is another way to increase the email subscribers list.
FB Groups
Facebook groups bring a higher engagement rate! Why? Because the platform is built solely with the people who are genuinely interested in whatever activity the group is undertaking. As per a Hootsiut Facebook statistic blog, 200 million people are members of varied meaningful Facebook groups. There are already 1 billion Group members, but ‘meaningful’ Groups are communities that become a key part of a user’s experience. Now that Facebook’s algorithm prioritizes meaningful interactions between friends, family, and communities (over brands, for instance), Groups are an opportunity to gather like-minded individuals together. You can create your brand’s open FB group and have discussions, content sharing, idea generating and other client interaction including increasing the email subscriber list.
Social Cause
Social Cause on Social media is yet another powerful public engagement factor! You can take up a social cause and fight it with the help of your fellow followers. People are more likely to respond to things when there’s an emotional angle attracted to it. By doing so, you can do your bit for the society along with gaining yourself a handful of empathetic subscribers. To become a part of something meaningful, people never hesitate to share their email addresses. It is a great way to gather people, do good to society, and gain a trusted list of subscribers.
8 Carry Out Contests
Social media contents can gain you popularity like no other. With the help of an influencer or by direct posting, you can attempt to reach out as many accounts as you can. If you’re already using the Facebook Pixel tracking, then it will be an added advantage to retarget the already visited users. Contests are a hit due to its incentives and people might just end up taking part and then leave, but it gets you plenty of email subscriptions and website footfall. Facebook is a preferred online platform where announcements of such contests can come with a huge amount of participation.
Final Word
Facebook is the most potential platform to direct the footfall on your website. With the right trick, your business can increase email subscribers without spending a penny. However, the paid Facebook Ads, i.e. the Lead Ads are most effective when it comes to targeting the right set of audience for sign-ups. When you’re in your establishment stage, consider implementing any or many of the above-mentioned tips to increase your email list from Facebook.
