While speaking of conversion, the only thing blows off your mind is the email marketing campaign. This is on the grounds that it gives the highest ROI in B2B advertising over other advanced channels.
Email marketing can be a great way to feed the prospective buyers and generate sales. But in the era of competition gripping the attention is effortful! And what makes your email ranks the headmost position is a challenge nowadays. The only way you can stand out from the rest is delivering a fascinating, eye-catching email that increases conversions.
But before starting any campaign, ask yourself one question – are your campaigns well optimized to convert your email audience into the customers? If yes you’re already there to move your campaign. On the off chance that no, here you can figure out on how to build your conversions in a better way.
An Effective Subject
The center of attraction in email marketing is its subject. It’s the decision making factor in any email marketing and a primary thing to fascinate your audience. And an effective title can increase the chances of the audience to open an email.
Also, make sure your subject states the content information of an email. ‘40% Off on Levis’ can build more open rates than ‘Discount on Levis’ as it’s more direct to the discount offered.
Follow some points to make your subject an effective one:
- Should be sweet spot of 65 characters.
- Capitalize the noun used in the subject or simply use title case.
- Place convincing word in the beginning.
- Eliminate filler words.
- Keep it simple and focused.
Offer Great Content
Now, when you’re successful in drawing your recipients to open your email, its time for a convincing content to play its role. Make sure the title stands out in a bigger textual style, bold or a different color shading. But it should contrast with the overall design of email template to prevent the hazard in planned purchases.
Also, your content should include clear information about what you’re offering and give your customers a clear meaning to act quickly, rather than just letting the email sit in their inbox.
You can even use online tools and services like Grammarly to quickly frame your content better. It helps you make writing free of typos and spelling mistakes to avoid you looking like a fool in front of your recipients.
Clear Call-To-Action
Now that you have added convincing content to your marketing campaign, its time to add another important component i.e. the call to action or CTA. A call-to-action mechanism is very useful in grabbing the subscriber’s attention and encouraging them to act.
CTAs should be clean, clear and direct to the landing page. It should generally be displayed using bright colors and thoughtful placement with a powerful actionable text. Here are some attention-catching CTA texts to let customers act on your call.
- Read the eBook
- Start my trial
- Register now
- Grab 50% off
Mobile Optimized Email Campaigns
According to the W3C statistics report of Dec 2018, more than 70% of emails get read on the mobile devices than on any other kind of gadgets. As mobile is very a handy and easy-to-use device, this pattern isn’t relied upon to drop off at any point in the future. This reality, self-governing of anyone else, ought to be sufficient inspiration for you to start optimizing your email campaigns.
While creating a mobile-optimized campaign keep in mind a few points to run it way better:
- The subject line should be short to be displayed clearly on smartphones.
- Improve readability by including large fonts.
- Links should be easily clickable.
- Improve the load time by reducing the size of the image.
- Make your CTA buttons visible on mobile devices.
Use double opt-in form
Double opt-in is really an astounding method to make customers move their first step towards conversion. It helps in a way that it only sends newsletter emails to the self-subscribed customers. And the one who is not interested in such kind of newsletter will not receive any your email. This results in lower down the unsubscription rate, avoid your emails from marked as spam and also prevent your data list from unnecessary and dummy subscribers.
Also, if the typos or wrong delivery recipients are detected, it automatically dispenses the emails. Hence it consists of real people, with a growth of list results being at a slower pace but with a high % of conversion ratio. It also further achieve the following:
- Avoid email reaching spam folder.
- The list contains people who have made a keen decision to subscribe for updates.
- Improves the probability that your emails will reach in the recipients inbox.
- With the special offers to the subscribed users, help them reach the bottom of the funnel.
Final Words…
Just like playing a chess doesn’t make you a pro. Similarly running an email campaign doesn’t lead you to the better conversion rates. For that, you need to gather more information about your target audience to better modify your landing pages according to their needs.
And with a little extra effort, your email marketing campaign can effectively increase the open rates, keep prospects engaged, and get them to convert. Hence, it becomes utmost important to have a great email campaign with better optimization.
