{"id":2301,"date":"2019-04-24T12:44:56","date_gmt":"2019-04-24T12:44:56","guid":{"rendered":"https:\/\/www.qeinbox.com\/articles\/?p=2301"},"modified":"2019-04-24T13:56:48","modified_gmt":"2019-04-24T13:56:48","slug":"mothers-day-email-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.qeinbox.com\/articles\/mothers-day-email-marketing-guide\/","title":{"rendered":"[Free Templates] Mother&#8217;s Day Email Marketing Guide"},"content":{"rendered":"<style>\n .single .left_singal_page_blog .entry-content ul {\n    margin: 15px 0 10px 0;\n    padding: 0 0 0 15px;\n}\n.single .left_singal_page_blog .entry-content h4{ padding-top:25px;}\n.single .left_singal_page_blog .entry-content img .border { border:1px #ccc solid;}\n<\/style>\n<div>\n<p>Mom. Amma. Moeder. Mae. Mere. Mutter. Madre. Aai.<\/p>\n<p>Different words yet the meaning boils down to a single word: Mother.<\/p>\n<p>Even though every day where you mark your presence is because of your Mother, the world celebrates the second Sunday of May every year as \u2018Mother\u2019s day\u2019. With the influx in the trend of gifting own mothers, brands and email marketers have already started with their marketing efforts for upcoming Mother\u2019s Day.<\/p>\n<p>To help you with Mother\u2019s day email marketing, this article shall guide you on some of the email marketing tips, subject lines as well as email examples from brands that bring in the charm of Mother\u2019s day in their emails.<\/p>\n<h2>Mother\u2019s Day Specific Email subject lines<\/h2>\n<p>As with other festive occasions such as Easter<\/p>\n<ul class=\"list_of_tagsss\">\n<li>Give her a tote full of candles for Mother&#8217;s Day! &#8211; Yankee Candle Company<\/li>\n<li>&#x1f490; &#x1f9da; Mother&#8217;s Day Flowers &#038; Gifts &#8211; BloomThis<\/li>\n<li>Don&#8217;t Forget Your Mum! &#x1f469; &#8211; Hunting for George<\/li>\n<li>This Gown Has Mom&#8217;s Name On It &#8211; Carole Hochman Designs<\/li>\n<li>Here\u2019s to our Mommas &#x2764; &#8211; Pinhole Press<\/li>\n<li>Mother&#8217;s Day Gifting + Your Complimentary Hand Wash* &#8211; \tCirca Home<\/li>\n<li>Mom&#8217;s the word &#8211; Ted Baker<\/li>\n<li>For Mom: A Personal Gift That\u2019ll Arrive on Time &#8211; YETI<\/li>\n<li>Our Mother&#8217;s Day Handbag Box Is Packed With Our New Spring Scent &#x1f337; &#8211; Beekman1802<\/li>\n<li>Best. Mom. Ever. (!!!) &#8211; Paper Source<\/li>\n<li>&#x1f338;Need Some Mother&#8217;s Day Gift Ideas? Open This!&#x1f338; &#8211; Eat Cake Today<\/li>\n<li>We have the *perfect* Mother\u2019s Day solution &#8211; Lovepop Cards<\/li>\n<li>Celebrate Her &#x1f337; Introducing Our Tastemaker-Approved Mother&#8217;s Day &#8211; Mark and Graham<\/li>\n<li>For all those mama birds out there &#8211; \tMaria Shireen<\/li>\n<li>To Mom, with love: Mother&#8217;s Day Gift Guide + Price drop alert on your Elie &#8211; Saks Fifth Avenue<\/li>\n<li>Just For You, Mom: &#x1f490; (and a Flash Sale!) &#8211; \tDot &#038; Bo<\/li>\n<li>Celebrate Every MOMent | Happy Mother&#8217;s Day! &#8211; The Paper Store<\/li>\n<li>Still haven&#8217;t bought Mom a Mother&#8217;s Day gift? &#8211; Winc<\/li>\n<li>Wait, Tomorrow is Mother&#8217;s Day? &#8211; La Colombe<\/li>\n<li>Putting the Om in Mom &#x1f490; | 25% Off Fearless After 50 Program &#8211; YogaDownload.com<\/li>\n<\/ul>\n<h2>Mother\u2019s Day Email Templates<\/h2>\n<h4><b>HotTopic<\/b><\/h4>\n<p>This Mother\u2019s Day email by <b>HotTopic<\/b> uses an animated GIF to show the conversation between a mother and her daughter. This is followed by a feature of some of their products in a zig-zag pattern. The disclaimer in the footer could have been represented in a better way to reduce the overall email length.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-Email-Template-Hot-Topic-min-3.gif\"><\/div>\n<h4><b>American Fighter<\/b><\/h4>\n<p >This minimalistic email by <b>American Fighter<\/b> manages to communicate a lot with clever typography. In one glance the design does justice to both foreground email copy as well as the back. The only scope of improvement lies in the navigation menu as it is camouflaged with the white background.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-American-Fighter-1.jpg\"><\/div>\n<h4><b>DSW<\/b><\/h4>\n<p>This email by <b>DSW<\/b> has the human touch that makes the reader feel that this brand is actually run by humans with emotion. In addition to promotions, they have featured responses from their employees about their mothers. Additionally, by displaying their photographs, they have associated a face with the voice. They have also targetted last moment shoppers with offers on gift cards. <\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-DSW-1.jpg\"><\/div>\n<h4><b>Pediped Footwear<\/b><\/h4>\n<p>No sale. No promotions. The simple wholehearted greeting is what makes this Mother\u2019s day email by <b>Pediped Footwear<\/b> a true delight. Such kind of emails make you feel close to the brand and also increases brand visibility.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Pediped.jpg\"><\/div>\n<h4><b>Pinhole Press<\/b><\/h4>\n<p >Another email where the email layout features images of real people alongside their responses. What makes this email amazing is that all images are candid images from their users and they motivate user interaction with an actionable call-to-action button at the footer.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Pinhole-Press-1.jpg\"><\/div>\n<h4><b>LovePop cards<\/b><\/h4>\n<p >This mother\u2019s day email by <b>LovePop<\/b> is also a brilliantly designed email. The first fold features some of their products followed by a zig-zag layout detailing each pack separately with individual call-to-action button.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Lovepop-1.jpg\"><\/div>\n<h4><b>Kidpik<\/b><\/h4>\n<p ><b>Kidpik<\/b>\u2019s Mother\u2019s day email is also a very minimalistic email where the animated GIF speaks volume about their email as well as their industry. What makes this email special is that the featured images are from their customers and such activities increase user engagement heavily.<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-KidPik-min.gif\"><\/div>\n<h4><b>Daily Harvest<\/b><\/h4>\n<p >This email by <b>Daily Harvest<\/b> shines thanks to the brilliant email copy. At first glance, the email resembles a plain text email that is wishing the customers. As you read further, you observe how seamlessly the conversation changes to how Daily Harvest is a part of your daily routine. The copy ends with a paragraph about their latest product that is not like anything else (generates exclusivity).<\/p>\n<div class=\"text-center\" style=\"padding-bottom:20px;\"><img decoding=\"async\" rel=\"no-follow\" class=\"outer_img border\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Daily-Harvest-1.jpg\"><\/div>\n<p style=\"padding-bottom:20px;\">In case you are looking for some pre-made email template, check out the following two.<\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<img decoding=\"async\" class=\"border_imgs\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Cocktail-Party.jpg\"><\/p>\n<p style=\"text-align: center; margin-top: 10px;\"><a style=\"text-decoration: none;\" class=\"link_btn btn-site\" target=\"_blank\" href=\"https:\/\/www.qeinbox.com\/template-html\/628482\">Download<\/a><\/p>\n<\/div>\n<div class=\"col-sm-6\">\n<img decoding=\"async\" class=\"border_imgs\" src=\"https:\/\/www.qeinbox.com\/articles\/wp-content\/uploads\/2019\/04\/Mothers-Day-email-template-Jewellery.jpg\"><\/p>\n<p style=\"margin-top: 10px; text-align: center;\"><a style=\"text-decoration: none;\" class=\"link_btn btn-site\" target=\"_blank\" href=\"https:\/\/www.qeinbox.com\/template-html\/598956\">Download<\/a><\/p>\n<\/div>\n<\/div>\n<h2>Mother\u2019s Day Email Marketing Tips<\/h2>\n<ul class=\"list_of_tagsss\">\n<li><b>Keep the email design very simple:<\/b> As you can see in the above examples, while the email designs carry flair but still maintain simplicity. While the central theme is mostly pink but your creativity is the limit while it comes to designing your email templates. Stick to a single core message followed by a clear call-to-action.<\/li>\n<li><b>arget the last moment shoppers:<\/b> As humorously stated in one of the subject lines above, most people forget about doing any Mother\u2019s day shopping and you can target them with last moment offers. Add urgency in email copy or using a countdown clock.<\/li>\n<li><b>Personalization is key:<\/b> Emails are all about creating a conversation with your customers. Utilize past data to personalize your offers and products as per the customers\u2019 preferences.<\/li>\n<li><b>Segment your list to separate different customer category:<\/b> List segmentation is not only for splitting your list based on common interest but you can also segment it on the basis of the life-time-value (LTV) of your customer. High spending and Loyal customers can be sent exclusive offers.<\/li>\n<li><b>Re-engage your dormant customer:<\/b> The customer who bought from you last year may not be active this time. Yet their email address might have made it\u2019s home in your emailing list. Re-engage such dormant customers to draw some amount of revenue from them and bring them back into your sales cycle.<\/li>\n<\/ul>\n<h2>Wrapping Up<\/h2>\n<p>Whether you are a small business owner or an email marketer representing a brand, tapping into the emotional quotient of your customers can make them feel connected you. Sending a mother\u2019s day greeting can be the small gesture that makes them feel so. Need a hand in creating your Mother\u2019s Day email marketing campaign? Talk to us at <a href=\"mailto:info@qeinbox.com\">info@qeinbox.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mom. Amma. Moeder. Mae. Mere. Mutter. Madre. Aai. Different words yet the meaning boils down to a single word: Mother. Even though every day where you mark your presence is because of your Mother, the world celebrates the second Sunday of May every year as \u2018Mother\u2019s day\u2019. With the influx in the trend of gifting &hellip; <a href=\"https:\/\/www.qeinbox.com\/articles\/mothers-day-email-marketing-guide\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[Free Templates] Mother&#8217;s Day Email Marketing Guide&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[16,37,58,32],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-marketing-tips","tag-email-subject-lines","tag-email-templates"],"_links":{"self":[{"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":19,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"predecessor-version":[{"id":2340,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/posts\/2301\/revisions\/2340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/media\/2316"}],"wp:attachment":[{"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qeinbox.com\/articles\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}