{"id":1915,"date":"2019-02-01T12:16:12","date_gmt":"2019-02-01T12:16:12","guid":{"rendered":"https:\/\/www.qeinbox.com\/articles\/?p=1915"},"modified":"2019-08-12T09:37:07","modified_gmt":"2019-08-12T09:37:07","slug":"ace-the-art-of-valentines-day-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.qeinbox.com\/articles\/ace-the-art-of-valentines-day-email-subject-lines\/","title":{"rendered":"Ace the Art of Swoon-worthy Valentine\u2019s Day Email Subject Lines"},"content":{"rendered":"

Tis\u2019 the season of love and leverage! When people are looking for love-filled delights for their significant others, email marketers are looking for leveraging their Valentine\u2019s Day email campaigns. The catch in any email marketing campaign will always be your subject line! You can only reap the fruits of your email marketing campaigns when you successfully trigger your subscribers to open your email in the first place. <\/span><\/p>\n

The cost of love has been high since ages, but lovers don\u2019t hesitate to pay it anyway! (Pun intended) It was a prediction made by the <\/span>National Retail Federation for the year 2018<\/span><\/a> that an average American had spent ~$143 on the V-day gifts. If this was true, why should your brand not be a part of this huge money trading? Start sending love in your subscribers\u2019 inboxes before it\u2019s too late. Here\u2019s an ultimate guide to Valentine\u2019s Day subject lines that\u2019ll help you create your own oh-so-lovely lines!<\/span><\/p>\n

Tip #1: Determining The Best Subject Line Lenght For Your Subscribers<\/b><\/p>\n

According to a <\/span>subject line report from Return Path<\/span><\/a>, emails received by over 2 million email subscribers from over 3,000 retail senders, they derived that most subject lines were between 41 and 50 characters, whereas, Subject lines which were 61 – 70 characters long had the highest read rate, i.e. 17%.<\/span><\/p>\n

Don\u2019t start jumping onto conclusions for keeping the subject lines between 61-70 characters because there are various factors affecting it. You need to check insights whether your subscribers open your emails mostly on their mobile phones or on desktops, whether they\u2019re iOS users or they\u2019re Andriod users, whether they\u2019re using Gmail or the Outlook and so on. Get familiar with the email clients and devices your subscribers are using so you can optimize your<\/span> subject line length<\/span><\/a> according to it.<\/span><\/p>\n

Tip #2: The Use of The Emojis<\/b><\/p>\n

Emojis are not only a thing of chats anymore! People are using it for their search queries and professional platforms as well. To back this up, here\u2019s what Campaign Monitor has found out; Brands <\/span>using emojis in their subject lines saw a 45% increase<\/span><\/a> in their unique open rates. So, to show the love in your subscribers\u2019 inboxes, try using <3 emojis for your various email moods. <\/span><\/p>\n

Tip #3: The Creative Side<\/b><\/p>\n

Gone are the days when people were only interested in discounted stuff and freebies. They want a concept, they seek consistency, and they fall for creativity more than ever! Make sure in keeping your subject line catchy, crisp, and creative to grab the readers\u2019 attention. Some of the things you can try are,<\/span><\/p>\n

– Putting a Valentine\u2019s Day Countdown<\/span><\/p>\n

– Think of running a Valentine\u2019s Day email sequence, where you maintain the consistency and send multiple emails rather than a single mail.<\/span><\/p>\n

– Putting subject lines that made for singles<\/span><\/p>\n

– Mentioning Pets and other emotional content in the subject line<\/span><\/p>\n

– Going beyond the romance and try something that\u2019s anti-valentiny<\/span><\/p>\n

– Promoting love fests and doing things to give back to society<\/span><\/p>\n

The search-savvy generation believes in showering all the love with gifts and wishes. As the most recent <\/span>study for the Valentine\u2019s Day 2019 by Finder<\/span><\/a> derives that for the second straight year, Gen Y leads the way with V-Day gifts, with 63% of these little cupids planning to buy a gift. Gen X closely follows at 57%, with baby boomers a distant third at only 39% who plan to buy a gift. Keeping up with this generation\u2019s enthusiasm over Valentine\u2019s Day is the need of this love -fest! For some awesome inspirations, presenting past Valentine\u2019s Day Subject lines used by some known brands for their <\/span>Valentine\u2019s Day email newsletter and templates<\/span><\/a>. <\/span><\/p>\n

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  1. Birchbox<\/b> –<\/span> New Romantics! Try 7 Scents & Get $30 Toward Your Fave<\/span><\/li>\n
  2. Birchbox – <\/b>Valentine\u2019s Day treats for you and yours<\/span><\/li>\n
  3. Sesame Gifts –<\/b> There\u2019s still time! Send today for Valentine\u2019s Delivery 💝<\/span><\/li>\n
  4. Modcloth –<\/b> Cupid called 💘<\/span><\/li>\n
  5. Hershey\u2019s Kitchens – <\/b>7 Sweet Ways to Celebrate Valentine\u2019s Day<\/span><\/li>\n
  6. Bath & Body Works –<\/b> tis the season for flowers, chocolate & FRAGRANCE! 💘<\/span><\/li>\n
  7. AllSaints –<\/b> The Valentine\u2019s Edit<\/span><\/li>\n
  8. Chatbooks – <\/b>Last chance for Valentine\u2019s Day delivery!<\/span><\/li>\n
  9. Dorothy Perkins –<\/b> Outfits to fall in love with ❤️<\/span><\/li>\n
  10. Saks Fifth Avenue –<\/b> Love is in this email: Valentine\u2019s Day Gift Guide<\/span><\/li>\n
  11. One Kings Lane –<\/b> \u00a0Silky sheets and sweet dreams for Valentine\u2019s Day<\/span><\/li>\n
  12. Stoneberry –<\/b> Heat up this Valentine\u2019s Day with a sale on heaters<\/span><\/li>\n
  13. La Mer: Seal it with a kiss – <\/b>The lip balm for Valentine\u2019s Day<\/span><\/li>\n
  14. Paper Source –<\/b> Will you be our Galentine?<\/span><\/li>\n
  15. Moo –<\/b> Open the box! 💘<\/span><\/li>\n
  16. UncommonGoods – <\/b>Un-Boring Valentine\u2019s Jewelry<\/span><\/li>\n
  17. UncommonGoods –<\/b> 25 Unforgettable Valentine\u2019s Gifts<\/span><\/li>\n
  18. Est\u00e9e Lauder – <\/b>Mix. Remix. Play them your way. # LoveLipRemix 💝<\/span><\/li>\n
  19. Mejuri –<\/b> V-day, your way!<\/span><\/li>\n
  20. Gregory Woodman –<\/b> Here\u2019s to Gifts that Last 💘<\/span><\/li>\n<\/ol>\n

    Need some more inspiration? Check out these\u00a0Best Holiday Email Subject Lines<\/a>.<\/p>\n

    Notables from the above-mentioned subject lines<\/b><\/p>\n